Itinerary is known as plan. It is related to the tour programmes, timetable and the information of the places to be visited. The combination of the different components of tourism to form a product ready for sale is known as an itinerary. There is no tourism but travelling was there since a long time. Hotels, and transport or movements were there, but there is no tourism due to the absence of joint or coordinated effort. The concept of tourism was founded by the introduction of the travel agency. Development of joint effort also helps found the concept the tourism.
Itinerary is developed to perform the sales process. It is prepared to identify the duration of service, tangibles , the intangible nature of services,solves the problem of immovability of tourism product. The interesting fact of tourism is to have a point of sale (POS) and point od sale delivery (POSD) in different places. The travel agencies produce the tourism product that is to produce the itinerary.
Types of Itineraries
The itineraries may be ready-made or made on request. The ready made is made in advance without knowing when and whom will buy it. It can be related to producing of cloths and display in a shop. It should be focused on the potential market segmentation. A traveller should consider its capacity market, marketing strategy competitors policy etc. while preparing a ready-made itinerary.
Special itineraries are made on request to suit the individuals. It is also called as tailor-made itineraries. Before preparation of the itinerary, we can ask and then prepare as per the requirement. In this type of itinerary duration, places of visit, date, hotel plan, type of device is required is known.
Packaging of the tours may be prepared on the basis of the following points
The above packages types shows that itineraries can be of different types. It can be prepared for the different purpose also.
Basic elements of an Itinerary
Itinerary is not an element. It is a combination of different elements together. A hotel, a transport, an attraction are the basic elements of tourism. So every element should have following elements:
Tour programme is the most important element of an itinerary. The programs are related to the travel or movement, stay and involve in different activities.
Timetable of the program is the another major component of the itinerary. Timetable supports the tour program in an itinerary. It is the explanation of when to do what.
Weight, length etc. measures the tangible goods. Intangible services are sold on the basis of duration. So tourism as service, an itinerary must explain the duration of the service that is the length of each activity, total tour.
Tourism is related to the travel and travel is related to the destination. The places to be visited are destinations.
5. 4 A:
Itinerary should have 4 A, they are attraction, accessibility, accommodation and amenities. Attraction is anything that attracts the travelers. The main attraction of the program should be mentioned in the itinerary. To reach the destination is accessibility. Next important feature is to mention where to stay. which can be a hotel, camp, lodge etc. Finally, itinerary should mention the service elements including what they see, enjoy, visit etc.