Meanings of Products. Types of Consumer and Industrial Products. Meaning of Brands and Trade Mark. Importance of Branding, Types of Brands, Reason for not Branding, Qualities of good Branding. Meaning, Functions and importance, Types, Features of Good Packaging. Meaning, Types and Functions of Labeling
A product is a set of tangible and intangible attributes, including packaging, color, price, quality and brand plus the services and reputation of the seller. It consists of various product features and accompanying services. According to the traditional classification, the two major categories of goods are consumer goods and industrial goods. This note describes the different concepts of the product and the types.The various types of the products are : -Consumer product -Convenience product -Shopping product -Speciality product -Unsought product -Industrial product -
A brand is a name, term, symbol or design or combination of them which is intended to identify the goods or service of one seller or group of sellers and to differentiate them from those of competitors.Branding has greater importance for customer, organization, and society in this competitive world.Branding is important for product identification, differentiation, advertising, demand creation and publicity.The branding has got several importances for both customer and the organization.The brand can be classified into various types: -On the basis of ownership: Manufacturer’s brand Middlemen’s brand -On the basis of Market area: National brand Regional brand Provincial brand Local brand -On the basis of product line: Family brand Individual brand Separate family brand Mixed brand
Packaging is the general group of activities which concentrate in formulating the design of a package and producing an appropriate and attractive container or wrapper for the product. It is an important and effective sales tool for encouraging impulse buying. It is the powerful medium for sales promotion.There are several functions of the packaging and they are : -Protects the contents: -Provides product density: -Provides product density: -Act as promotional tool: -Provides user convenience: -Facilitates product identification: -Allows easy product mix: And the various importances of packaging are : -Creation of demand: -Protection of the product: -Transportation: -Guidelines to customers: -Better storage: -Facilitates for carrying: -Identification of product differentiation: -Economy:
A label can be anything – a piece of paper, printed statement, imprinted metal, leather which is either a part of a package or attached to it, indicating the value of contents ,price of product ,name, and place of producers or such useful information to be beneficial to the user.Labeling gives necessary information to the customers about the products.