Tele Marketing, Televised Marketing and Network Marketing

Meaning of Telemarketing

Telemarketing can be defined as the use of telephone call, centres to attract prospects, sell to existing customers and provide service by taking orders and answering questions. This method of marketing is being practised in big cities of Nepal for selling special types of products.Under this method of marketing, marketers contact directly to the consumers by phone. Telemarketing activities are performed from company office, from a call centre or from home.

Firstly, prospective customers are identified by various means including past purchase history, previous requests for information, application form etc. Next, customers are qualified and determined which customers are most likely to purchase the product or service offered by business organizations. An effective telemarketing process often involves two or more calls. The first call determines the customers need and the final call motivates the customers to make purchase.

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Features of Telephone Marketing

Following are the important feature of telemarketing:

• Effective means:

Telemarketing method used for marketing goods and services is the most effective means. It is an effective means for communicating the customers.It is used mainly to contact with the consumer. Since, there is the least chance of ignoring the telephone calls it is called most effective means.

• Flexibility:

Telemarketing is the flexibe process. In this method of marketing conversation between marketers and probable customers can be modified according to the time and situations. Dialogue between seller and buyer could be made more effective.

• Fast paced way of marketing:

Telemarketing is fast paced way to offer products and sell services. Generally, phone calls are short and conversations between buyer and seller are rapid, which helps to reach more customers in a short time period. More new customers can be created and can be persuaded.

• Two way conversation:

Telemarketing is the two way communication between buyer and seller. It is an effective communication in promotion mix. Customers may ask different questions regarding products or services. With the help of telephone conversation salesperson can easily and quickly remove doubts and difficulties.

• Reduce selling cost:

Telemarketing can reduce selling cost of the product. Selling cost lincludes travelling cost, commission for middleman etc. which can be reduced if telemarketing method is used for selling products.

• Increase revenue:

Telemarketing helps to increaes the revenue too.Telemarketing method can contact with many customers quickly and can effectively convince them for purchase. Number of customers can be increased through it. Ultimately revenue of business organization also increases with the help of it.

• Improve customer satisfaction:

Telemarketing helps to improve the consumer satisfaction too. It is important means for improving customer satisfaction. Customer can get valuable information regarding the product and services they need from the marketers. Customer gets the products or services according to their needs and wants. Such product can provide maximum satisfaction to them.

Meaning of Televised Marketing

Televised marketing is a kind of direct marketing method which is used by businesses for selling their product directly to the customers. According to this method, marketers directly provide information about the product or services to the customers by television. Under this method, television channels are used to describe about the product display, the use of products with direct response and request the television audience to buy the product or to send order for the product.

Features of Televised Marketing

Following are the important features of televised marketing:

• Effective means:

Televised marketing is an important method for selling goods directly to the customers. Customers can see the product on TV and get sufficient information about method of using it and its advantages. It is an effective means of marketing,

• One way conversation:

Televised marketing method is not two way communications like telemarketing. Under this method of marketing well designed message is telecasted by means of different TV channels and customers can listen or observe the message. There is no two way communication.

• Less flexibility:

Televised marketing has less flexibility. Message cannot be changed according to time and situation within short period like telemarketing.

• Create new customer:

Televised marketing can create new customers for the product through well designed and more effective marketing method. Creation of new customers can increase revenue of businessman. Creation of new customer helps to increase the employment level too.

• Mass people get information:

With the help of telemarketing people can get lot of information about the things that they wanted.Under this method of marketing mass people get information about products or services. Specific person cannot be selected for selling goods or services like in telemarketing.

Problems of Televised and Telemarketing in Nepal

Both televised and telemarketing are the components of direct marketing. These methods of marketing are gaining popularity in Nepal. Still, they are limited to the big cities of Nepal like Kathmandu, pokhara, etc. In our country Nepal generally telemarketing is used for seling special types of products like water filter, refrigerator, washing machine, etc.

Though, both telemarketing and televised marketing are being used for selling directly to the customers but they are still at premature stage. Both marketing activities are facing following problems in Nepal.

• Lack of knowledge:

Lack of knowledge about telemarketing is one of the great problem in Nepal. Most of the people of Nepal do not know about telemarketing and televised marketing. They do not want to use those means for buying required goods. The are unknown about how to use it.

• Lack of means:

Telemarketing and televised marketing need telephone and TV facilities. These facilities are not easily found in every part of the country.It is also lacking.

• Poverty:

Poverty is one of the great problem in Nepal. Most of the Nepalese people lie below the poverty line. They are unable to purchase internet, telephone facilities and TV. So it is affecting the development of televised marketing.

• Lack of banking service:

Banking or money transfer facilities are essential for televised and telemarketing. They are not widely available in remote and rural areas which affect the development of telemarketing.

• Lack of belief:

Lack of belief is also the problem in televised and telemarekting.Televised and telemarketing are in its initial stage. So, people of Nepal do not easily believe to those means ,they doubt on the quality of the products and the service provided.

• Expensive:

In comparison to developed countries telephone and internet facilities are more expensive in Nepal. So, most of the people cannot afford it which hinders the development of the telemarketing.

Prospects of Televised and Telemarketing in Nepal

Nepal has also the prospects to use Televised and Telemarketing.The prospects of them can be briefly shown below:

• Expansion:

There must be expansion of televised and telemarketing in Nepal.Nepalese people are being aware about the importance of internet. They are using telephone facilities. In this situation, there may increase the use of telemarketing and televised marketing facilities for buying goods and services.

• Help in fulfilling needs:

Televised and telemarketing are very helpful to the people.Most of the population of Nepal live in the village. People of the village want to use various products at their own place. These marketing methods may be helpful to provide such facilities.

• Encourage:

Encouragement is very essential for developing televised and telemarketing.Gradually, banks having modern computerized system are being established. Such banks provide money transfer and money collection facilities. Such facilities may encourage telemarketing and televised marketing.

Concept of Network Marketing

Network marketing is the new concept of expanding market of the product rapidly. It utilizes independent representatives to reach potential customers that a company otherwise would not reach with traditional online or offline marketing methods. Network marketing is also known as multi- levelled marketing.It is direct selling method. In this independent agents serve as distributors of goods and services. They are encouraged to build and manage their own sales force by recruiting and training other independent agents. Network marketing is a business model. It is based on a company distributing products and services through a network of independent contractors.

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Importance of Network Marketing

Network marketing is a business model. It is used for distributing product and services through a network of independent contractors. Network marketing has become an important tool speed up the business transaction. It can generate more income by increasing sales volume.

The importance of marketing can be briefly shown below:

• Increase the income:

Network marketing helps to increase the income of the people.It can increase income by increasing the sales volume. If the sales volume increases, obviously the income of the people also increases.

• Personal freedom:

Personal freedom is next importance of network marketing. It provides flexible working hours combined with unlimited earning potential. Member of network can be free after the work.They can work in their limited hour and can be free after it.

• Increase in sales skill:

Network marketing is also helpful for developing selling skill of members. It requires a lot of interaction with others. Such interaction can improve the selling skill of members. It is very important for the members to increase their selling skills for selling different types of products and services.

• Expansion of marketing:

Network marketing also helps in the expansion of marketing activities. With the help of internet and other modern technology, network marketing expanded up to international level. Worldwide marketing activity is possible or buying and selling may take place at any corner of the world.

• Freedom of selecting members:

In network marketing there is freedom for selecting the memebers.Independent agent in network marketing gets freedom for choosing team members. They can also choose better team members to boost marketing activities. There need to be selection of good and qualified members to do the right job in the marketing pocess.

References:

Koirala, Dr. Kundan Dutta. Elementary Marketing. Kathmandu: Buddha Academic Publishers and Distributors Pvt. Ltd, 2014.

Thapa, Gopal, Dipendra K. Neupane and Dilli Raj Mishra. Introduction to Marketing. Kathmandu: Asmita Books Publishers and Distributors (P) Ltd., 2014.