Subject: Business Studies

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Lesson Info

  • Notes 2
  • Videos 0
  • Exercises 7
  • Practice Test 0
  • Skill Level Medium


Concept, Process, Importance, Principles, Types of communication, Barriers to effective communication


Concept, Process and Importance of Communication

Communication is the method of exchanging views, ideas, opinions from one person or one group to another. Effective communication is essential for the success of the organization. Communication involves the most important element that is the understanding of the meaning. In the communication process, the sender is responsible for encoding an intended meaning into the message and sending it through the channel to the receiver, who then decodes the message into a perceived meaning. No organization can survive and grow in the absence of communication.

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Types and Barriers to Effective Communication

Communication is the act of conveying the intended meaning to another entity through the use of mutually understood signs and semiotic rules. Many companies develop difficulties within their organization due to communication issues. There are five key barriers that can occur within a company: language, cultural diversity, gender differences, status differences, and physical separation.

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